ProducTion Studio
UX Writing | UX Strategy | Content Strategy | Responsive Design
Summary
Client
Role
UX Writer & Designer
Goal
Design a responsive landing page that effectively communicates Mango Tree's brand identity and drives lead generation.
PRocess
Stakeholder interview
The first part of the project was sitting with the client and identifying their goals for this project. I learned that they were launching a campaign to kick off wedding booking season and wanted to highlight their new offering: drone footage!
co-creation
We sat together and tinkered with the flow of the sketch, the UX copy, and the brand assets to ensure the landing page reflected the brand voice and was consistent with the rest of the site's style.
Sketching
After interviewing the stakeholder and identifying the goal of the landing page, I sketched an initial landing page concept with key content areas: value proposition, call to action (CTA), markers of credibility (The Knot reviews), and contact form.
USER Flow
I created a flow to illustrate the user's path from initial ad impression, to click-through on the MTP landing page, through lead generation and booking.
implementation
MangoTreeProductions 2018 Campaign Landing Page on mobile.
After incorporating stakeholder feedback into the final draft, I implemented the design directly into the stakeholder's CMS.
Fortunately, due to the fact that my client is video production studio, generating captivating brand assets that would showcase the range of services and inspire users was easy to come by.
Created a CTA, a form, and worked on embedding links important to the stakeholder.
As a majority of the site traffic was from mobile, I focused on creating a mobile-first landing page.